in Collaboration with
ATTA marketing and editorial staff
The Adventure Travel Trade Association wanted to define current motivations for adventure travelers to share with their industry associates.
As the result of new consumer research, the ATTA re-examined the definition of Adventure travel and wanted to convey the more nuanced version of the definition of Adventure Travel as well as showing current motivations.
"Lesley was fantastic to work with as she took time to understand our data so that she could properly design it in an-easy-to-digest fashion. Her process was logical and gave time for me to give input at various stages and get stakeholder buy-in on my side. The infographic was right on point with our branding and our needs."